Brand
The wall label.
Every museum object is explained by a small card beside it: title, maker, date, one paragraph. Museum Edit borrows that form. The site is a wall; each product is a label; the museum, not the marketplace, is the voice. Restraint is the identity.
The mark
Museum Edit
A label tag with a gilt pin hole, drawn in one line weight. The hole is always top left. Ink on Gallery white, or Gallery white on Ink. Never filled, never shadowed, never rotated.
Colour
Gallery white
#F7F5F0 · Pages and cards
Ink
#141414 · Text and the mark
Gilt
#B8862B · Prices, the label dot, one accent per screen
Wall grey
#E6E2DA · Rules and borders
Verdigris
#4C7C6E · Confirmation and progress
Museum colours appear only inside a museum's own store: a thin band at the top. The frame stays ours so that ninety museums on one page still read as one place.
Type and voice
Newsreader
Titles, product names, prices on the product page. Inter for everything else, sentence case throughout.
Say · never
Short sentences. Facts of the object first, the museum second, us last. Never exclamation marks, “curated”, “exclusive”, urgency, or invented provenance.
Official partner badge
Museums place this on their website and newsletter; it links to their store. Our badge on their site, their name on ours.
<a href="https://museumedit.com/stores/your-museum" style="display:inline-flex;align-items:center;gap:8px;border:1px solid #141414;border-radius:6px;padding:8px 12px;font:600 12px/1 Inter,system-ui,sans-serif;letter-spacing:.04em;color:#141414;text-decoration:none;background:#F7F5F0"><svg viewBox="0 0 30 20" width="22" height="15"><rect x="1" y="1" width="28" height="18" rx="2.5" fill="none" stroke="#141414" stroke-width="1.6"/><circle cx="6.5" cy="6.5" r="1.9" fill="#B8862B"/></svg>OFFICIAL MUSEUM EDIT PARTNER</a>